In Japan, you could find a variety of snacks displayed on the shelves of convenience stores and supermarkets. New snacks are introduced to the market virtually every week, but only a few remain in the market several months later.
These selected few Japanese snacks that have survived and long-standing in the market could be seen as the best of best. These snacks often add on many new variations over the years to keep attracting consumers. Here, we would like to bring up two chocolate-biscuit based snacks that are well known to almost every Japanese.
ロングセラーとして市場に長く残っている数少ないお菓子は、お菓子のトップとして君臨しているともいえます。 多くのものは、消費者を飽きさせないようにするために、新しい味やバリエーションを導入しています。 今回は、日本で知らない人のいないといえる、ビスケット－チョコベースの2つのお菓子を紹介します。
Firstly, “Koala’s March” 「コアラのマーチ」
“Koala’s March” is a Koala shaped biscuit filled with chocolate and other flavors. Various Koala picture is printed with caramel on the outside of bit-size biscuit. The most common flavor is chocolate followed by strawberry, and other variations such as cocoa, vanilla, sweet potato, had been sold as limited time offer product.
“Koala’s March” is produced by Lotte Co, Ltd. （ロッテ）, first released in 1984. Originally, there were 12 designs of Koala each holding a musical instrument, as a marching band. Now, there are over 500 designs, which could be found in the official home page.
Next, “Pocky” 「ポッキー」
“Pocky” is a biscuit stick snack, coated with chocolate and other flavors. It is produced by Ezaki Glico Co., Ltd. （江崎グリコ）, first released in 1966. The original flavor chocolate coating was followed by almond and strawberry in the 1970s. Today, the product variations expands to other flavors such as milk chocolate, almond chips, “maccha” (green tea), etc… which could be found in the official home page
These famous Japanese snacks are sold outside of Japan today, but some flavors or variation products are only found in Japan. It could be a great souvenir to purchase during you next trip to Japan.
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