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【英語】 “Chindonya” : How about enjoying “Chindonya” performances at “Chindon Otome Matsuri (チンドン乙女まつり) 2014” in Asakusa (Sep. 25)?

“Chindonya” : a form of Japanese old-times street advertising
チンドン屋は、道を歩き店舗の宣伝などを行う、日本の古い宣伝広告業です。

 

“Chindonya” originally emerged in Osaka during late Edo to early Meiji Era (19th century), and later spread to Tokyo and other parts of Japan.  A typical group consists of 3 to 5 members, each performing instruments such as drums, bells, clarinets,and others.  It attracts attention with a bit exotic costume and nostalgic music, and goes around the streets,distributing fliers and advertising for clients.
チンドン屋はもともと江戸末期から明治初期に大阪で生まれ、その後、東京その他の地域に広がりました。普通、3人から5人のグループで、太鼓や鉦、クラリネットなどの楽器を演奏します。やや奇抜な衣装と懐かしい感じの曲で注目を集め、道を歩きビラなどをまいて宣伝をします。

 

The name “Chindonya” comes from the instruments carried around, which is called “Chindon-Taiko” (“Chindon Drums”).  It is drums and a bell combined into one wooden frame, which could be strapped to the players’ chest.  “Chin” is the sound of the bell and “don” is the bang of the drum.
チンドンという名は、チンドン太鼓と呼ばれる、太鼓と鉦が一体となった楽器からきています。チンは鉦の音、ドンは太鼓の音です。

 

“Chindonya” was still popular until mid 20th century, but almost disappeared when television became widespread.  But in recent years, we see some young generations start to enter into the business learning from the old-times, and also amateur players enjoying the performance in festivals.
チンドン屋は20世紀中ごろまで良く見られましたが、その後ほとんどなくなりました。しかし最近になり、若い世代でチンドン屋ビジネスを始める人が見られるようになり、またアマチュアで祭などで楽しむ人も増えてきました。

 

If you are in Tokyo in late September, why don’t you consider watching the “Chindonya” parade and the stage show performed by all-girl-members.  A special festival, “Chindon Otome Matsuri 2014” (チンドン乙女まつり2014), is held in Asakusa on September 25th.  Don’t miss this great opportunity to enjoy the atmosphere and sound of “Chindonya” performances played by a number of all-girls groups!

 

For details of  the “Chindon Otome Matsuri 2014” (チンドン乙女まつり2014), please click the link or the picture below.

 

 Chindonya

(Picture from チンドン乙女まつり HP)

 

 

Please explore our “Japan Cool” page to learn more about  the heart and essence of Japan and its culture.

 

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